With no special Christmas jerseys prepared for this year, Adidas, the previous jersey provider for the NBA, took to social ...

Caitlin Clark signed a record eight-year Nike deal worth $28million in April. The bumper contract is the richest in women’s ...

The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

The Nike Giannis Freak 6 "Christmas" offers versatility and power ... Balancing holiday spirit with timeless design, this colorway is a must-have for fans of Devin Booker and bold basketball sneakers.

People may not have noticed but LeBron James sure did, as he took to social media to voice his disappointment over the NBA's decision to discontinue the beloved Christmas Day jerse ...

For a brief moment, holiday sweaters turned into NBA jerseys and teams wore special Christmas gear. We look back at this fashion trend.

Ahead of the Los Angeles Lakers ' (16-13) meeting with the Golden State Warriors (15-13) on Wednesday, four-time NBA champion ...

There's a long history of music and basketball intermixing. There's the age old saying that all NBA players want to be musicians and all musicians want to be some form of athlete. But in the case of a ...

Phoenix Nike Tournament of Champions was held at seven Mesa high schools from December 18-21. Here are some takeaways.

What do you think of Ja Morant's latest Nike Ja 2? Check our Sneakers news for more upcoming releases and breaking content!

Caitlin Clark has been named the AP Female Athlete of the Year after raising the profile of women’s basketball at the college ...