2024 marked yet another big year for Deion Sanders, aka Coach Prime, as he reprised his partnership with Nike, reintroducing ...

Nike and American football coach, Deion Sanders, are collaborating again, for the release of the Nike Air Diamond Turf "Signing Day" sneakers.

A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...